AIA New Zealand – Ambassador launch 

In the second quarter of 2025, AIA New Zealand introduced their new Ambassador to Aotearoa: the legendary Jason Gunn, one of the most recognisable and beloved faces on New Zealand television. I was brought on board to Art Direct the photo and direct and shoot the video, which took place across both Auckland and Christchurch. From concept to execution, I helped shape the visual storytelling that captured Jason’s warmth and energy.

I also produced the official launch video, filmed on location at Jason’s home, a relaxed, authentic setting that brought the campaign to life with heart and humour. We used AI technology across the Adobe suite from Lightroom to Premiere Pro to speed up the output of assets across the many different channels.