David MacPherson
Creative brand leader
Crafting consistent brands through strategic creativity
David MacPherson is a creative leader with a strong track record of shaping brand storytelling across some of Aotearoa’s most recognised organisations.
With over a decade of experience spanning design, art direction, and content strategy, he’s led high-performing teams to deliver impactful campaigns across digital, print, social, and experiential platforms.
From heading up creative at KPMG and award-winning content agency Mahlab Media, to steering brand and design at Green Cross Health, David has helped build visual identities, establish agile content teams, and align creative thinking with business outcomes. His collaborative leadership style and future-focused mindset have consistently empowered teams and strengthened brand consistency at scale.
Grounded in a background in advertising and equipped with a hands-on toolkit, Adobe Creative Suite, Figma, and front-end web design, David brings both strategic vision and practical execution to every project. His portfolio reflects a commitment to storytelling, innovation, and design excellence that connects with audiences across industries.
David also brings a deep curiosity and growing expertise in AI-powered tools and their potential to transform creative workflows. He’s passionate about exploring how emerging technologies can streamline processes, unlock new efficiencies, and elevate the craft of brand storytelling, ensuring teams stay agile, inspired, and future-ready.
‘I believe the future of creativity lives at the intersection of human intuition and intelligent systems. My role is to build environments where teams can create, adapt, and innovate using both imagination and emerging technology’
