Black Friday campaign

I’ve led creative direction for Green Cross Health—across Life Pharmacy, Unichem, and The Doctors—as well as Postie Plus, shaping brand experiences that honour integrity and spark connection. These roles deepened my commitment to building design teams that champion brand DNA and deliver with precision.

🖤 Black Friday, Zero Budget, Maximum Impact
Faced with no budget for a Black Friday campaign, I turned constraints into creative opportunity. We cast a Green Cross Health staff member as ‘the lips’ of the campaign, bringing personality and authenticity to the concept. I initiated the creative direction and collaborated with a photographer to produce assets that stretched across posters, social media, in-store video screens, email headers, and more. The result: a cohesive, high-impact campaign built entirely in-house.