6. Video and motion graphics
Helping add value to producing contentCreative direction & production
Over the years, I’ve had the privilege of filming and art directing a range of standout shoots for brands including Woolworths, KPMG, Green Cross Health, and AIA New Zealand. These projects have opened doors to collaborate with some truly inspiring individuals, both celebrated sports icons and everyday heroes across Australia and New Zealand.
My passion lies in crafting creative work that’s not only visually compelling but also strategically smart, delivering real value while keeping budgets in check. I’ve especially loved working with legends like Dame Valerie Adams, Ian Jones, and Jason Gunn. They’re exceptional talents on camera and even more remarkable off it — which, as we know, isn’t always the norm.
Jason Gunn new ambassador video
Christchurch, New Zealand
We had the pleasure of filming Jase at his stunning home in Christchurch. He was incredibly generous with his time and couldn’t have been more welcoming. At one point, he said, “I want to be the same person you see on camera as the one you’d meet walking down the street.” And I can say with complete confidence — he truly is. Friendly, funny, and unapologetically authentic, Jase brought a genuine energy to the shoot that made the whole experience unforgettable.
Creating KPMG content
KPMG: Strategic video content
I created strategic video content for KPMG, supporting both external RFPs and internal communications. For new business pitches, I produced tailored assets, from executive intros to animated explainers, that clarified offerings and elevated brand impact. Internally, I crafted CEO messages during COVID-19, helping guide staff through change with clarity and empathy. Each was done under tight deadlines and aligned with KPMG’s tone, delivering purposeful, brand-consistent storytelling that informed, engaged, and built trust.
Result
AIA Vitality Starter Launch Video
To engage the under-insured millennial market, AIA introduced two new products tailored to the needs of health-conscious 20-somethings. I led the creative development of a launch video for AIA Vitality Starter, a streamlined entry point into AIA’s award-winning health and wellbeing programme.
This initiative empowers users to take charge of their health journey with accessible tools, personalised guidance, and lifestyle rewards. The video highlights how Vitality Starter encourages smarter choices through exclusive partnerships with brands like Les Mills, Snap Fitness, Jetts Fitness, New Balance, and more — making wellness both aspirational and attainable.
New AIA Vitality app launch
BTL campaign activation
To engage both existing and prospective customers, we launched a below-the-line campaign featuring high-profile ambassadors Ian Jones and Dame Valerie Adams. Their involvement helped spotlight the exciting new features of our upgraded AIA Vitality app. To build momentum, we produced a dynamic hype reel designed to energize users and shift perceptions, especially critical given the legacy app’s declining performance, marked by rising complaints and low-star ratings on the Apple App Store.
